Challenges and opportunities for the clothing industry in Eastern and Southern Europe / editors Richard M. Jones and Steven G. Hayes.

Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments i...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Jones, Richard M., Hayes, Steven G.
Format:	eBook
Language:	English
Published:	Bradford, England : Emerald Group Pub., ©2007.
Series:	Journal of fashion marketing and management ; v. 11, no. 1.
Subjects:	Clothing trade > Europe. Textile industry > Europe. Clothing trade Textile industry Europe