Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business / [guest editors, Jeanne Liedtka, Roger Martin and Dt Ogilvie]

We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Liedtka, Jeanne, Martin, Roger, Ogilvie, dt
Other title:	Design and business.
Format:	eBook
Language:	English
Published:	[Bradford, England] : Emerald, [2007]
Series:	Journal of business strategy ; v. 28, no. 4.
Subjects:	Business planning. Creative ability in business.