Trust : Current Thinking and Future Research / guest editors, David C. Arnott and David Wilson.

Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Arnott, David C., Wilson, David C. (David Charles), 1951-
Format:	eBook
Language:	English
Published:	[Bradford, England] : Emerald, [2007]
Series:	European journal of marketing ; v. 41, no. 9/10.
Subjects:	Marketing > Psychological aspects. Trust.