Media and audiences : new perspectives / Karen Ross and Virginia Nightingale.
"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers an...
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Maidenhead :
Open University Press,
2003.
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| Series: | Issues in cultural and media studies.
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Table of Contents:
- Series editor's foreword
- Acknowledgements
- 1. Introduction
- audiences today
- 2. Audiences in historical perspective
- 3. Audience commodities and audience activism
- 4. Cause and effect : theories in flux
- 5. The audience as citizen : media, politics and democracy
- 6. Fan audiences : identity, consumption and interactivity
- 7. New media, new audience, new research?
- Glossary
- References
- Index.