Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	McDonald, Malcolm
Other Authors:	Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2007.
Edition:	New ed.
Subjects:	Corporations > Valuation. Corporations > Investor relations. Stocks > Marketing. Stocks > Prices. Economic value added. Risk assessment.

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Full Text (via ProQuest)

Holdings details from Online
Call Number:	HG4028.V3 M372 2007eb
HG4028.V3 M372 2007eb	Available