Managing network resources : alliances, affiliations and other relational assets / Ranjay Gulati.

Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perce...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Gulati, Ranjay
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2007.
Subjects:	Strategic alliances (Business) > Management. Business networks.