Statistical modeling for management / Graeme D Hutcheson, Luiz Moutinho.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Authors: Hutcheson, Graeme D. (Author), Moutinho, Luiz (Author)
Format: eBook
Language:English
Published: London, UK : Sage, 2008.
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Full Text (via ProQuest)

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Call Number: HD30.25 .H88 2008eb
HD30.25 .H88 2008eb Available