Commoditization and the strategic response / Andrew Holmes.

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Holmes, Andrew, 1965-
Format:	eBook
Language:	English
Published:	Aldershot, England ; Burlington, VT : Gower, ©2008.
Subjects:	Commercial products. Consumption (Economics) Management.