Marketing matters : a guide for healthcare executives / Richard K. Thomas, Michael Calhoun.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Thomas, Richard K., 1944-
Corporate Author:	American College of Healthcare Executives
Other Authors:	Calhoun, Michael, 1949-
Format:	eBook
Language:	English
Published:	Chicago, Ill. : Health Administration Press, ©2007.
Series:	Management series (Ann Arbor, Mich.)
Subjects:	Medical care > Marketing. Hospital care > Marketing.

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Full Text (via ProQuest)

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Call Number:	RA410.56 .T49 2007eb
RA410.56 .T49 2007eb	Available