Marketing the e-Business.
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2002.
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| Series: | Routledge e-business series.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.1265.H376 2002eb
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| HF5415.1265.H376 2002eb | Available |