Building commitment to reform through strategic communication : the five key decisions / Cecilia Cabañero-Verzosa and Helen R. Garcia.

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Cabañero-Verzosa, Cecilia
Format:	eBook
Language:	English
Published:	Washington, D.C. : World Bank, 2009.
Series:	Online access: World Bank World Bank Open Knowledge Repository.
Subjects:	Communication in economic development. Communication in management. Decision making. Strategic planning.