Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Saved in:

Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Shields, Vickie Rutledge
Other Authors:	Heinecken, Dawn
Format:	eBook
Language:	English
Published:	Philadelphia : University of Pennsylvania Press, ©2002.
Subjects:	Gender identity in mass media. Advertising. Semiotics.

Internet

Full Text (via ProQuest)

Holdings details from Online
Call Number:	P96.G44 S54 2002
P96.G44 S54 2002	Available