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Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Shields, Vickie Rutledge
Other Authors:	Heinecken, Dawn
Format:	eBook
Language:	English
Published:	Philadelphia : University of Pennsylvania Press, ©2002.
Subjects:	Gender identity in mass media. Advertising. Semiotics.

Description
Summary:	Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Physical Description:	1 online resource (xvi, 206 pages) : illustrations.
Bibliography:	Includes bibliographical references (pages 187-195) and index.
ISBN:	9780812204025 0812204026
Language:	In English.
Source of Description, Etc. Note:	Print version record.