The Employer Brand : Keeping Faith with the Deal.

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Rosethorn, Helen
Other Authors:	Group, Members of Bernard Hodes
Format:	eBook
Language:	English
Published:	Farnham : Ashgate Pub., 2009.
Subjects:	Employee retention. Human capital > Management. Corporate culture. Organizational behavior. Personnel management.