The Employer Brand : Keeping Faith with the Deal.
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2009.
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Table of Contents:
- Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index.