The Employer Brand : Keeping Faith with the Deal.
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2009.
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The employer brand keeping faith with the deal /
Published 2016
Full Text (via Taylor & Francis)
Electronic
eBook