Market research handbook.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Hamersveld, Mario van, Bont, Cees de, 1964-
Other title:	ESOMAR handbook of market and opinion research.
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition:	5th ed. /
Series:	ESOMAR world research publication.
Subjects:	Marketing research.