Customer Relationship Management : a Global Perspective.

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Raab, Gerhard
Other Authors:	Ajami, Riad A., Gargeya, Vidyaranya B.
Format:	eBook
Language:	English
Published:	Farnham : Ashgate Pub., 2010.
Subjects:	Customer relations > Management. Customer relations > Management