Tourism management : analysis, behaviour, and strategy / Arch G. Woodside, Drew Martin.

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Woodside, Arch G.
Other Authors:	Martin, Drew, 1961-
Format:	eBook
Language:	English
Published:	Wallingford, Oxfordshire ; Cambridge, MA : CABI Pub., 2007.
Subjects:	Travel > Management. Tourism > Management.