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Smart ball : marketing the myth and managing the reality of major league baseball / Robert F. Lewis II.

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Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Lewis, Robert (Robert F.) (Author)
Format: Electronic eBook
Language:English
Published: Jackson : University Press of Mississippi, ©2010.
Subjects:
Baseball > Economic aspects > United States.
Baseball > United States > Marketing.
Baseball > United States > Management.
Baseball > Economic aspects
Baseball > Management
Baseball > Marketing
United States

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Full Text (via ProQuest)

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Holdings details from Online
Call Number: GV880 .L55 2010eb
GV880 .L55 2010eb Available

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