Smart ball : marketing the myth and managing the reality of major league baseball / Robert F. Lewis II.
Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...
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| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Jackson :
University Press of Mississippi,
©2010.
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| Subjects: |
MARC
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| 100 | 1 | |a Lewis, Robert |q (Robert F.), |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjvvvtTx3x9mQjjQ9wY6w3 | |
| 245 | 1 | 0 | |a Smart ball : |b marketing the myth and managing the reality of major league baseball / |c Robert F. Lewis II. |
| 260 | |a Jackson : |b University Press of Mississippi, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 165 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. | |
| 505 | 0 | |a Contents; list of abbreviations; on deck; at bat; first base: baseball as a sport: creating power; second base: baseball as a domestic monopoly: developing power; third base: baseball as a neocolonialist: abusing power; home plate: baseball as a global business: balancing power; final score; notes; bibliography; index of major league baseball names. | |
| 650 | 0 | |a Baseball |x Economic aspects |z United States. | |
| 650 | 0 | |a Baseball |z United States |x Marketing. | |
| 650 | 0 | |a Baseball |z United States |x Management. | |
| 650 | 7 | |a Baseball |x Economic aspects |2 fast | |
| 650 | 7 | |a Baseball |x Management |2 fast | |
| 650 | 7 | |a Baseball |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 776 | 0 | 8 | |i Print version: |a Lewis, Robert (Robert F.). |t Smart ball. |d Jackson : University Press of Mississippi, ©2010 |z 9781604732078 |w (DLC) 2009019920 |
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