Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap / David Wesley and Gloria Barczak.

"Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Wesley, David T. A.
Other Authors:	Barczak, Gloria
Format:	Electronic eBook
Language:	English
Published:	Farnham [Surrey, England] : Gower, ©2010.
Subjects:	Video games industry. Video games > Marketing. Video games industry Video games > Marketing