Donor-centered planned gift marketing / Michael J. Rosen.

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously. Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and rev...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Rosen, Michael J.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley, ©2011.
Series:	AFP fund development series.
Subjects:	Deferred giving > United States. Deferred giving. Fund raising. United States.