Breakthrough nonprofit branding : seven principles for power extraordinary results / Jocelyne S. Daw [and others].

"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Daw, Jocelyne
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2011.
Series:	AFP/Wiley fund development series.
Subjects:	Nonprofit organizations. Branding (Marketing) Advertising. Advertising Nonprofit organizations