Cross-Cultural Destination Image Assessment [electronic resource] : an Exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin.

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being asses...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Kadhi, Wassim El
Format:	Electronic eBook
Language:	English
Published:	Diplomica Verlag, 2009.
Subjects:	Culture and tourism.