The innovation playbook : a revolution in business excellence / Nicholas J. Webb.

A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer conne...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Webb, Nicholas J., 1958-
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2010.
Subjects:	Creative ability in technology. Technological innovations > Economic aspects. Creative ability in technology Technological innovations > Economic aspects