Principles and Practice of Social Marketing : an International Perspective.

Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Donovan, Rob
Other Authors:	Henley, Nadine
Format:	eBook
Language:	English
Published:	Leiden : Cambridge University Press, 2010.
Subjects:	Social marketing.

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Full Text (via ProQuest)

Holdings details from Online
Call Number:	HF5414.D66 2010
HF5414.D66 2010	Available