Principles and Practice of Social Marketing : an International Perspective.
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Leiden :
Cambridge University Press,
2010.
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| Subjects: |
| Summary: | Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns. |
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| Physical Description: | 1 online resource (526 pages) |
| ISBN: | 9780511908040 0511908040 |
| Source of Description, Etc. Note: | Print version record. |