Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.

Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Husted, Bryan W.
Other Authors:	Allen, David Bruce
Format:	eBook
Language:	English
Published:	Leiden : Cambridge University Press, 2010.
Subjects:	Social responsibility of business. Social entrepreneurship. Social action > Economic aspects. Strategic planning > Social aspects. Social entrepreneurship Social responsibility of business Strategic planning > Social aspects