The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.

"How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Smith, Nick, 1962-
Other Authors:	Wollan, Robert, 1957-, Zhou, Catherine
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2010.
Subjects:	Internet marketing. Social media > Marketing.