The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	HENDRICKS, JOHN ALLEN
Format:	eBook
Language:	English
Published:	Lanham : Rowman & Littlefield Pub. Group, 2010.
Subjects:	Mass media > Technological innovations. Digital media > Economic aspects. Digital media > Social aspects. Digital media > Social aspects Mass media > Technological innovations