Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.

The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Gillin, Paul
Other Authors:	Schwartzman, Eric
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2011.
Subjects:	Internet marketing. Marketing > Social aspects. Social media.