The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors partic...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2011.
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| Subjects: |
| Summary: | The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television n. |
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| Physical Description: | 1 online resource (x, 186 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781439903346 1439903344 1439903328 9781439903322 9786613133847 6613133841 |
| Language: | English. |
| Source of Description, Etc. Note: | Source of description: Print version record. |