The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors partic...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Ridout, Travis N., 1974-
Other Authors:	Franz, Michael M., 1976-
Format:	eBook
Language:	English
Published:	Philadelphia : Temple University Press, 2011.
Subjects:	Political campaigns > United States. Advertising, Political > United States. Advertising, Political. Political campaigns. United States.