Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in orga...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format:	Electronic eBook
Language:	English
Published:	Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., ©2011.
Series:	Psychological and behavioral aspects of risk series.
Subjects:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Performance technology > Management. Brand name products > Management Corporate image Corporations > Public relations Organizational effectiveness Performance > Management