Parental decisions on processed snack choices : a study of Thai parents in Bangkok, Thailand / Andreas Senkbeil.

Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Senkbeil, Andreas
Format:	eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2009.
Subjects:	Snack foods > Thailand. Nutrition. Snack foods. Thailand.