Parental decisions on processed snack choices : a study of Thai parents in Bangkok, Thailand / Andreas Senkbeil.
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2009.
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| Subjects: |
| Summary: | Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and. |
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| Item Description: | Cover title. |
| Physical Description: | 1 online resource (xi, 71 pages) : illustrations (some color) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783836630818 3836630818 |
| Source of Description, Etc. Note: | Print version record. |