Parental decisions on processed snack choices : a study of Thai parents in Bangkok, Thailand / Andreas Senkbeil.
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2009.
|
| Subjects: |
Table of Contents:
- Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICES.