The digital innovation playbook : creating a transformative customer experience / Nicholas J. Webb.

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Webb, Nicholas J., 1958-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2011.
Subjects:

Internet

Full Text (via ProQuest)

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Call Number: HD45 .W396 2011eb
HD45 .W396 2011eb Available