Marketing Semiotics : Signs, Strategies, and Brand Value.
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meani...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
OUP Oxford,
2011.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.122
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| HF5415.122 | Available |