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The interface : IBM and the transformation of corporate design, 1945/1976 / John Harwood.

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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Harwood, John, 1977-
Format: eBook
Language:English
Published: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Subjects:
Noyes, Eliot.
Rand, Paul, > 1914-1996.
International Business Machines Corporation > History.
Corporations > United States > History.
Industrial design.
Modern movement (Architecture) > United States.
International Business Machines Corporation.
Corporations.
Modern movement (Architecture)
United States.
History.

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Call Number: HD9696.2.U64 I2547 2011eb
HD9696.2.U64 I2547 2011eb Available

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