The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Da...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Turow, Joseph (Author)
Format:	Electronic eBook
Language:	English
Published:	New Haven : Yale University Press, ©2011.
Subjects:	Consumer profiling. Marketing > Technological innovations. Customer services > Technological innovations. Advertising. Advertising Consumer profiling Customer services > Technological innovations Marketing > Technological innovations