Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Budelmann, Kevin
Other Authors: Kim, Yang, 1968-, Wozniak, Curt
Other title:100 principles for designing logos and building brands
One hundred principles for designing logos and building brands
Format: eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, ©2010.
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Description
Summary:This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Physical Description:1 online resource (208 pages) : illustrations
ISBN:9781610580687
1610580680
Language:English.
Source of Description, Etc. Note:Print version record.