The management and leadership of educational marketing : research, practice and applications / edited by Izhar Oplatka, Jane Hemsley-Brown.

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Oplatka, Izhar, Hemsley-Brown, Jane, 1950-
Format:	eBook
Language:	English
Published:	Bingley, U.K. : Emerald, 2012.
Series:	Advances in educational administration ; v. 15.
Subjects:	Education > Marketing. Educational leadership. School management and organization. Education > Marketing Educational leadership School management and organization