The Marketing Research Guide Second Edition.

WORKSHEET; Chapter 3 Experimentation; WHAT IS EXPERIMENTATION?; TERMINOLOGY; VALIDITY AND EXPERIMENTATION; FIELD VERSUS LABORATORY EXPERIMENTS; EXPERIMENTAL DESIGN SYMBOLS; ETHICS AND EXPERIMENTATION; EXPERIMENTAL RESEARCH DESIGNS; LIMITATIONS OF CAUSAL RESEARCH; EX POST FACTO RESEARCH; TEST MARKETI...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Stevens, Robert E.
Other Authors:	Loudon, David L., Ruddick, Morris E., Wrenn, Bruce, Sherwood, Philip K.
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2012.
Edition:	2nd ed.