Service-ability : create a customer centric culture and achieve competitive advantage / Kevin Robson.

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of 'service' where the relationship between an organization and the customer is an integral part of the 'product' offering. The nation is suffering from a wid...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Robson, Kevin
Format:	eBook
Language:	English
Published:	West Sussex, U.K. : Wiley, 2013.
Subjects:	Customer services. Consumer satisfaction. Consumer satisfaction Customer services