Eco-business : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutra...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Dauvergne, Peter (Author), Lister, Jane (Author)
Format:	eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2013]
Subjects:	Sustainable development. Branding (Marketing) Sustainable development