Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Gordon, Ian, 1952 June 19-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2013.
Subjects:	Relationship marketing. Customer relations > Management. Social media > Marketing. Customer relations > Management Relationship marketing