Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Sorman-Nilsson, Anders
Other title:	Digilog.
Format:	eBook
Language:	English
Published:	Wiley, 2013.
Subjects:	Product management. Business planning. Success in business. Thought and thinking. Digital communications.