Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Series: | Wiley and SAS business series.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HD30.215
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| HD30.215 | Available |